What Is Copywriting?
You wake up, reach for your phone on the nightstand, and, still half-asleep, start scrolling through social media. Between your friend’s vacation photos and your cousin’s new puppy, a sleek ad catches your eye: “Skip the coffee shop line: Barista-worthy coffee at home.”
Intrigued, you tap the link, landing on a website promising ethically sourced beans with tasting notes of chocolate and blackberry. Just as you’re browsing their bestsellers, a pop-up appears: “Get 10% Off Your First Order! Enter your email to claim your discount.” Tempted by the promise of savings, you type in your address and, just like that, your next barista-worthy cup of coffee feels within reach.
Those words that pulled you from mindless scrolling, the descriptions that made you practically smell the coffee through your screen, the perfectly timed discount that pushed you from “just looking” to “customer,” that’s copywriting at work.
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